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Specialista CRM

Oddělení
Marketing & Digital
Úvazek
Plný úvazek
Lokalita
Praha

We are currently looking for a CRM Specialist.

Primary goal of this position is to achieve CRM objectives by developing and enhancing the CRM strategy to personalize engagement with our users, as well as by ensuring effectiveness of the digital and direct communication to maximize reach and engagement. You will be focusing on RRP (Reduced Risk Products) category, brands like IQOS,ILUMA, VEEV, Lil.

WHAT WILL BE YOUR ROLE?

Design and implement CRM communications/journeys to increase consumer value i.e. through improvement of customer product adoption, increasing retention probability or multi-category offersMonitoring and evaluation of campaign KPIs and driving continuous improvementWork in collaboration with cross functional teams during projects and initiatives to improve Consumer experienceTranslate consumer insights into effective action plans that will maximize value provided by brand to consumerSupport the assessment of impact and feasibility on CRM side of new retention and program mechanics

WHAT ARE WE LOOKING FOR?

At least 3 years of experience in Direct marketing , preferably in CRM , with Consumer Journey design backgroundYou have fluent English , Czech/Slovak is an advantageYou have consumer centricity and performance marketing mindsetYou have experience in project managementYou have strong analytical skills and ability to drive insights into actionsYou have strong presentation skillsYou are a team playerExperience working in lean, agile, test & learn environmentsExperience with Salesforce Marketing Cloud is an advantage
Jak to u nás vypadá?

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